Give Members What They Want.

Insurance Pool/RRG offered crisis management cover at the request of their members. Rhulen Specialty provided crisis management response services to members as a benefit to differentiate from competitors and retain/attract members.

Rhulen Specialty:

• Designed crisis management response program that addressed needs of the members.

• Drafted policy language related to crisis cover.

• Developed co-branded tools and materials.•Certified Crisis Coordinator Training

• Virtual Crisis Response Advisor

• Provided crisis advisory services to members.

• Presented at Pool and industry events.

• Developed relationships with thought leaders within member organizations.

The benefits that flowed to the Insurer Included:

• Increased membership.

• Attracted new members.

• Retained members.

• Having a value add that gave members a new reason to renew each year.

• Viewed by members as being responsive.

• Have an identified response resource that competitors don’t have access to.