Geographic Dominance.

MGA wanted to expand into additional territory in a mature business. The companies in that business had long-standing entrenched relationships. A differentiator was needed to disrupt existing relationships.

Rhulen Specialty:

• Developed differentiation strategies to assist in taking business in new geographic areas from entrenched competition.

• Developed program-specific tools to make existing and newly developed business “sticky.”

• Analyzed existing book and causes of loss and developed tools to specifically target frequency and severity. 

• Provided plans, processes, procedures and thought leadership.

The benefits that flowed to the Insurer Included:

• Gaining more market share.

• Finding new ways to engage insureds that didn’t exist before.

• Changing value proposition.